Misty Woodland

We're a London based online interior and lifestyle store specialising in high quality Swedish design that adds that little bit extra to your home.

It all started with a question - what's your cosy? 


For us, it's perhaps the never ending bright summer nights or the long dark winter days that make us Swedes appreciate those cosy little things in life, that little bit more. The concept of being cosy is as much part of a Swede's cultural heritage as ABBA, meatballs and general simplicity. We even call sweatpants 'cosy pants' [mysbyxor]. 

Our carefully curated brands, ranges and products have been chosen for their pleasing aesthetics and sustainable stories.  

Together with great customer service we aim to provide you with a little bit of Swedish-cosy in your own home.


Started in 2020 by Emelie, a Swede turned Londoner, Whatsyourcosy was a dream grown from a lifelong passion for Swedish design which was finally realised whilst being at home after the arrival of her second baby.


“My passion for Swedish design was rooted at a very young age. I’m eternally fascinated how the simplicity of the ’Scandi look’ can be so modern and contemporary whilst also being timeless and familiar. Quality, sustainability and craftsmanship is at the heart of Swedish design heritage." 


Since arriving in London on a rainy November evening in 2006, Emelie has gained over a decade’s worth of experience in the commercial and hospitality interior sector. Having worked for both manufacturers and dealer in furniture and high end bespoke artworks, she understands the demands of the market and the importance of the highest level of service along with a personal touch. She has delivered a multitude of successful projects in the UK and internationally.


Emelie now lives in north London with her husband, two young sons and their dog Lily.





Whatsyourcosy Limited is fully registered in the UK. 

Company Registration Number 9756777

VAT Registration Number 354974460

EORI Number GB354974460000